آمار
| تعداد نشریات | 5 |
| تعداد شمارهها | 116 |
| تعداد مقالات | 1,365 |
| تعداد مشاهده مقاله | 1,367,703 |
| تعداد دریافت فایل اصل مقاله | 1,327,627 |
A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case study of Payame Yaghoot Medical health Iranian Journal) | ||
| Journal of Applied Linguistics and Applied Literature: Dynamics and Advances | ||
| مقاله 5، دوره 7، شماره 1 - شماره پیاپی 13، خرداد 2019، صفحه 35-45 اصل مقاله (466.94 K) | ||
| نوع مقاله: Research Article | ||
| شناسه دیجیتال (DOI): 10.22049/jalda.2019.26392.1103 | ||
| نویسندگان | ||
| Mohammad Hossein Yousefi* 1؛ Farzad Rostami2 | ||
| 1Assistant Professor of Applied Linguistics, Islamic Azad University of Bonab Branch, Bonab, Iran. | ||
| 2PhD candidate in Applied Linguistics, Islamic Azad University of Bonab Branch, Bonab, Iran. | ||
| چکیده | ||
| Abstract Print advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly women. This study examined print advertisements in local family and health magazine from a Critical Discourse Analysis perspective. It mainly focused on the use of women in advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on Fairclough’s three -dimensional framework. It demonstrates how the ideology of ‘women's portrait’ is produced and reproduced through advertisements in popular local women’s magazines. The findings indicated that advertisers used various strategies to take advantages of women. The advertisements promote an idealized lifestyle and direct readers to a certain extent into believing whatever that is advertised is indeed true. This study revealed how the ideologies of beauty and health are constructed and reconstructed through magazines by stereotyping how advertised products are synonymous with a better life. Advertising language is used to control people’s minds. Thus people in power (advertisers) use language as a means to exercise control over others. Keywords: critical discourse analyses, gender role, advertisement, magazine | ||
| کلیدواژهها | ||
| critical discourse analyses؛ gender role؛ advertisement؛ magazine؛ Discourse | ||
| مراجع | ||
|
Bernstein, D. (1974). Creative advertising. London: Longman. Cook, G. (2001), The Discourse of Advertising. London: Routledge Courtney, T., & Lockeretz, S. W. (1971). A woman’s place: Analysis of roles portrayed by women magazine advertisements. Journal and Marketing Research, 8, 92-95. Delin, A. (2000). The language of everyday life. London: Sage. Fairclough, N. (1989). Feminism and Linguistic Theory. New York: Palgrave Publishers. Fairclough, N. (1989). Language and Power. London: Longman. Fairclough, N. (1992). Discourse and Social Change. Cambridge: Polity Press. Fairclough, N. (1995), Media discourse. London: Edward Arnold. Fairclough, N. (1995b). Critical discourse analysis: The critical study of language. London: Longman. Fairclough, N. (2001). Language and Power. United Kingdom: Longman. Fairclough, N., & Graham, P. (2002). ‘Marx as critical discourse analyst: the genesis of a critical method and its relevance to the critique of global capital’, Estudios de Sociolinguistica, 3(1), 185–229. Fairclough, N. (2003). Analysing discourse: Textual analysis for social research. London: Routledge. Fairclough, N. (2010). Critical discourse analysis: The critical study of language (Second edition). London: Longman. Filekova, M. (2011). Promotion of cultural values and stereotypes in advertising oriented towards women. Unpublished Thesis. Fill, C. (2002). Marketing communications: Contexts, strategies and applications. Harlow: Financial Times. Habiba, C. (2008), Gender and the language of advertising: A sociolinguistic analysis of women’s representation in British and Moroccan Magazine Advertisements.Unpublished Thesis, http://hdl.handlenet/ 1822/ 7921 Halliday, M. A. K. (1994). An introduction to functional grammar. London: Edward Arnold. Jana, L. (2006). The language of advertising with concentration on the linguistic means and the analysis of advertising. Unpublished Thesis. Jhally, S. (1995). Image-based culture. Advertising and popular culture. In G. Dines, & J. M. Humez (Eds.), Gender, race and class in media. A text-reader (pp. 77-88). Thousands Oaks: Sage Publications. Johnson, F. L. (2008). Imaging in advertising: Verbal and visual codes of commerce. London and New York: Routledge. Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (Second edition). London and New York: Routledge. Lyons, J. (1997). Semantics. Cambridge: Cambridge University Press. Ravikumar, T. (2012). A study on impact of visual media advertisements on women consumers buying behavior in Chennai city, International Journal of Multidisciplinary Research, 2(2), 2-27. Riji, H. M. (2006). Beauty or health? A personal view. Malaysian Family Physician, 1(1), 42-44. Wodak, R. (1996). Orders of discourse. New York: Addison Wesley Longman. Wodak, R. (1999). The discursive construction of national identity. Edinburgh: Edinburgh University Press. Zuraidah, D., & Lau, K. L. (2010). Fear factors in Malaysian slimming Advertisements. Paper presented at the 4th Global Conference: Fear, Horror and Terror Conference, Oxford, U.K. Payame Yaghoot Medical health Journal, fourth year, No 35-39 | ||
|
آمار تعداد مشاهده مقاله: 1,887 تعداد دریافت فایل اصل مقاله: 2,003 |
||